Usage Report - September 2023

As seen in our Fall 2023 Wearables Ownership Report, smartwatches have achieved 42 percent adoption among US consumers, which is 3 percentage points higher than six months prior, despite a decline in year-over-year sales. Activity tracker ownership is lower – 31% - and beginning to decline, with over one-third of tracker owners planning to upgrade to a smartwatch in the next six months

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