As we saw in the Fall 2024 Wearables Ownership Report, smartwatch growth has declined, dropping to 40 percent of the US adult population from its previous high of 42 percent. But sales are increasing which reflects a healthy base of smartwatch owners who are actively using the watch and who are entering their replacement cycle. Indeed, unlike smartphones, which are stretching the replacement cycle to between three and four years, we see that most smartwatch wearers are looking to replace their devices somewhere between one and three years.
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