Wearables Ownership Report - March 2020

With this latest version of the Wearables Report we have segmented it into two distinct reports. This report focuses on the consumer’s ownership of activity trackers and smartwatches, including ownership levels and trends, how and where the devices were purchased, purchase intent and interest in next generation wearables. The second report, Wearables Use, focuses on behaviors and activities that these owners undertake with the devices.

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