All that glitters...
LeEco’s vision for the U.S. was bright and promising, but a bit more fleeting than some anticipated. The company started that way, with a spectacular launch event that promised an array of hardware (from TVs and VR, to a connected bike and self-driving car) as part of a much broader vision to be the ultimate content ecosystem. But its strategy quickly started to show flaws, with little positive news following the initial hurrah, and a slow trickle of doubts and rumors about if it was possible to turn the LeEco dream into reality.