Humane's Brilliant Failure
Humane launched its Ai Pin last week, after months of teasers, and it is both brilliant, and doomed, in one small package.
Public access
Marketplace Report - November 2023
The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits.
Industry Overview - November 2023
The smartwatch market has continued to grow in the past year, albeit at a slightly slower rate, with a 4 percent increase in ownership over the past 12 months. That is slightly higher than we were originally expecting, thanks to more aggressive sales promotions from an array of manufacturers. However, we expect growth to slow further in the next couple of years.
Smartphone Brand Analysis - 1H '23 - November 2023
The Circana Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Key highlights from the 1H '23 Smartphone Brand Report:
TV & Video Week in Review
The week when:
- AVOD after earnings.
- Disney buys out Hulu from Comcast.
Wearables Week in Review
The week when:
- Evie Ring is finally launching
Promotions Marketplace -
Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace - October 2023
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the October 2023 Marketplace Reports:
Mobile Device Marketplace - October 2023
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
TV Switching Study - October 2023
The TV Switching Study is our semi-annual research on viewer’s TV services, engagement & future intentions.
The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, AVOD, FAST and TVOD trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry.