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Promotions Marketplace -

Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Service Plans Marketplace - September 2023

The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Key highlights from the September 2023 Marketplace Reports:

Mobile Device Marketplace - September 2023

Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.

Usage Report - September 2023

As seen in our Fall 2023 Wearables Ownership Report, smartwatches have achieved 42 percent adoption among US consumers, which is 3 percentage points higher than six months prior, despite a decline in year-over-year sales. Activity tracker ownership is lower – 31% - and beginning to decline, with over one-third of tracker owners planning to upgrade to a smartwatch in the next six months. 

Profile Report

The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports. 

New for this version of the report is a drop down menu of “shopping habits” which allows you to view ownership based on the types of stores that consumers frequent.

Ownership Report - September 2023

The current economic environment continues to put pressure on the wearables market, which is seeing slower sales than in previous years. Indeed, the past three quarters (Q4 2022 onwards) are all significantly below sales in the same period one year ago for smartwatches. And we expect Q3 also struggle compared to the previous year. But while sales are lower, we have still seen more than 10 million new smartwatches enter the US consumer market and this has driven the smartwatch ownership number up by 3.5% points. As a result, 42% of US consumers now wear a smartwatch.

TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 10-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.

 Key findings this wave include:

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