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The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 8-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key Findings this wave include:
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
The NPD Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
The all-new Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, Blu-ray Disc players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The week when:
- T-Mobile goes full throttle with 5G
- Nokia: The hybrid OEM/carrier
The week when:
- Netflix gains rights to Sony movies
- Discovery+ arrives on Comcast Flex, X1 launch coming soon
- ‘Godzilla vs. Kong’ – King of the monsters.
The week when:
- Name That Price
- Will.I.Wear It?
The week when:
- Ring Floodlight Cam Wired Pro and Video Doorbell 4 Now on Pre-Order
- Works With Arlo Will Start Working Again?
- Chipolo Introduces Tracker for Apple’s Find My Network
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more.
Key Findings this wave include:
The week when:
- TVision migrates from TV provider to aggregator
- Peacock’s movie offering might get bigger
- Dish and Sling TV drop some regional sports access