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The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.

Read more about OEM Brand Analysis - 1H 2020 - December 2020

Mobile Connectivity - 1H 2020 - November 2020

The Mobile Connectivity Report is based on consumer panel reporting, looking at attitudes towards connectivity preferences for smartphones, tablets and other mobile broadband devices. The report includes details of brand ownership, carrier market share, OEM and carrier churn analysis, device upgrade cycles, data consumption analysis, share of embedded devices and how the devices are being connected (directly, through tethering, or via mobile hotspots) as well as how much data goes through during the connection sessions.

Read more about Mobile Connectivity - 1H 2020 - November 2020

Data Consumption Report - Q4 2020 - March 2021

US smartphone users consumed a record 84.4 GB of data monthly, up from 64.2 GB in the previous quarter due as stay-at-home orders put in place due to COVID-19 eased. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.