Mobility Week in Review
The week when:
- TCL phones debut in the US
- 5G gaming anyone?
- Apple retail strikes back
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The week when:
- TCL phones debut in the US
- 5G gaming anyone?
- Apple retail strikes back
The week when:
- Ocean bound
- The Life Aquatic
The week when:
- New Nest Aware Subscription Plans Roll Out
- I’ll Give You One More Week, Wink Wink
- August’s New Lock Now Selling
The week when:
- Amazon promotes free video
- Hamilton pulled forward
- Max may not be on Fire TV & Roku
US smartphone users consumed a record 48.5 GB of data monthly, up from 37.6 GB in the previous quarter due to COVID-19 that forced consumers to follow strict stay-at-home guidelines. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.
The Device Usage Trends Report includes a 3-year view of device usage and a profile worksheet. This quarterly data report quantifies consumer use of computers, TV-connected devices, tablets, and smartphones; examining how usage of each screen has changed over the past 3-years. The profile tool allows you to compare usage across over 300 consumer segments. Every other wave the data report is accompanied by an analysis.
31 percent of households in the US do not have broadband and that is causing a significant inequality in how we shop, do business and educate, especially during this pandemic. Based on our Rural America and Technology report, published last year, this short video (under 5 minutes) highlights the broadband issue and some of the consequences.
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more.
Key findings this wave include:
The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits.
The week when:
- Verizon reinvents retail amid the COVID-19 pandemic
- T-Mobile (again) leads in postpaid additions
- LG debuts the new Velvet series