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Home Automation Ownership & Usage - June 2020

Smart home device penetration has surpassed one out of every three US consumers, meaning that 35% of consumers say they own at least one type of device across a portfolio of products that may include anything from security cameras to smart doorbells to sensors that monitor for water leaks. Ownership rates vary by type of device, however, with security cameras the most popular smart home device, owned by 15% of consumers. In comparison, a segment like smart door locks is further behind in the adoption curve, currently resting at just 5% penetration.

Service Plans - June 2020

The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

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