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Promotions July 2020 -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Broadband Marketplace - July 2020

The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Mobile Device Marketplace - July 2020

Samsung made the biggest splash in the wireless market this month with the debut of the A11, A21, and perhaps the most impressive A71 5G now available on all four top carriers. This device is Samsung's first attempt at a budget-friendly device that supports 5G, starting at just $600.

Verizon discounts iPhone 11 Pro's by roughly $15 per month when customers upgrade a trade-in their old devices.

U.S. Cellular, on the other hand, discounted the entire line-up of iPhones and is offering every variant for less than $25 a month.

TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 7-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly. 

 Key findings this wave include:

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