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Verizon Steps Up; Buys Tracfone

Verizon is buying prepaid mobile phone operator Tracfone in the latest seismic shift in the U.S. mobile market. The deal, reportedly worth $6.25 billion, will add 21 million subscribers to Verizon’s base and – far more importantly – strengthen Verizon’s prepaid portfolio which has always been relatively weak compared to the other major carriers. T-Mobile has Metro, AT&T has Cricket and now, Verizon will have Tracfone.

Ownership Report - September 2020

This wave of the Wearables ownership report comes in unusual times due to the COVID-19 pandemic that has forced us all to change many facets of our behavior. While the lock down phase is (at least for now) behind us, the smart money is on a second spike as Fall approaches (and schools re-open) and will therefore continue to have a major impact on our routines.

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