The Mobility Advisory Service provides a broad range of insights covering the market from what is available for consumers to purchase or adopt, through ownership and use metrics and analysis. As a result, the Connected Intelligence Mobility Service provides a complete understanding of the consumer’s mobile experience that addresses the needs of carriers, OEMs, retailers and other companies looking to understand the consumer’s mobile and entertainment use.
KEY TAKEAWAYS
- Understand the competitive landscape for devices and activations
- Consumer attitudes regarding carriers across multiple segments
- Where devices are purchase and how they are used
- The impact of the unlocked phone market: which brands do better via unlocked channels, trends driving unlocked phone adoption
- Which apps and websites drive usage
- Which consumer segments drive the most usage
- Consumer use of mobile and Wi-Fi data on their connected devices
THE REPORTS
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MARKETPLACE Marketplace reports provide tracking of the devices, service plans and promotions that apply to the mobile market. The reports include:
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OWNERSHIP Ownership reports examine the consumer’s device choices, as well as carrier key performance indicators. The reports include:
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USAGE Tracking of data consumption and app/website usage by smartphone users leveraging the Connected Intelligence SmartMeter solution. Reports include:
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PREDICTIONS An annual look at key market changes – mergers, plan type changes and more – that will impact the US mobile market. |
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AN ADVISORY SERVICE, NOT A DATA DUMP
We get it; everyone has time constraints and the idea of yet more reports hitting your desk can seem like a negative, not a positive. Which is why the reports are just the beginning of the NPD Connected Intelligence service. Consider the reports background for the core: a unique Advisory Service where we encourage ongoing discussions between you and the Connected Intelligence mobile team. These engagements range from presentations to your team to ongoing checkpoints and queries.
UNIQUE SERVICES
The Advisory Service leverages multiple sources to provide the most accurate, industry-leading view of the market including:
- Sales and activation data
- SmartMeter
- Consumer Surveys
- Consumer Polling
- Mystery Shopping
ABOUT CONNECTED INTELLIGENCE
Connected Intelligence answers the question of what consumers do once they purchase today’s latest technology, such as mobile devices. Our mandate is to operate in partnership with the core NPD sales data to tell the broader story of an entire market. The combination of Sales Data and Ownership Data is unique to The NPD Group and provides the tools that you need to truly understand the consumer today, and what they are willing to buy next.
LEARN MORE
Contact Eddie Hold,
call 516 625 4271,
or email eddie.hold@npd.com.