Connected Home Report

The quarterly Connected Home Report covers devices that deliver content to consumers over the Internet via fixed or cellular networks.  Coverage includes TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones. 

Key metrics include:

  • Device ownership penetration rates and installed base
  • Device penetration rates by household room
  • Share of brand ownership
  • Internet connectivity rates by device brand

Additionally, the interactive Connected Home Consumer Index compares the device ownership rates of over 100 consumer segments versus the norm among all U.S. Internet households. 

The Consumer Index covers the following categories:

  • Pay TV provider subscribers
  • Home video viewers
  • TV network viewers
  • Streaming video viewers
  • Retail shoppers
  • Wireless carrier subscribers
  • Entertainment & sporting league fans
  • Household demographics & regions

The Connected Home Report examines a consumer’s propensity to own and connect devices that deliver broadband content both in the home and on the go.  The report quantifies the number of homes and screens that are reached by each connected device platform and brand.  This report is key for content owners, digital media distributors, TV networks, retailers, and device manufacturers looking to develop and optimize their app and digital content distribution strategies.  If you are working on app development, digital distribution efforts, digital content licensing deals, or building a connected device interface, this research provides the comprehensive data and analysis needed to optimize your product and marketing roadmap.

The report is delivered in Excel, providing customers a combination of interactive data tools, and quantitative analysis examining the drivers behind the various data points.

The Connected Home Report forms the foundation of the connected device research portfolio. The panel-based reporting from a sample of over 5,000 individuals registers insight from more than 12,000 TVs, their attached devices and mobile companions within over 30,000 rooms across the population of U.S. Internet homes.  The survey research is validated and, when necessary, calibrated to retail point-of-sale data to mitigate consumer reporting anomalies inherent in some developing categories. 

This report is the basis for the quantitative analysis within the Connected Home Forecast and Application & Convergence reports. The resulting portfolio provides a detailed view of device ownership trends, connectivity, usage, and insight into future industry innovation.  By leveraging this combination, Connected Intelligence customers can build strategies and tactical initiatives to better target their customer, subscriber, viewer, shopper, or fan.

For more information about the Connected Home Report, and for an example of the report please fill out and submit the form below: