TV & Video

The TV & Video Advisory Service combines key reports with ongoing access to industry-leading analysts to provide the deepest understanding of how consumers use connected devices in the home. The service focuses on how the content devices – ranging from TVs and Streaming Media boxes through to tablets and PCs – are used by consumers; are they connected? Are the necessary apps installed?

The result is an Advisory Service that can help shape app development strategies, as well as track the ongoing success of your streaming apps.


  • Quantify how consumers are using connected TVs
  • Identify where competitors are focusing their content partnership strategy.
  • Convince content owners that your platform reaches a large audience and as such should contain their app.
  • Show content owners and advertisers that your platform reaches their audience.
  • Develop a digital content strategy based on past trends as well as the future forecast.



Marketplace report tracks the availability of TV networks, (V)MVPD, streaming video service and sporting league apps on TV-connected devices. This provides the basis for the rest of the advisory service, as well as showing the strengths, weaknesses and reach of the various TV platforms.



Ownership reports examine the consumer’s device choices. The reports include:


  • Device Ownership Trends and Profile Report: A quarterly report that is your go-to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more.  
  • TV Ownership Trends Report: Quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 7-year trend. The analysis relates TV sales trends to the resulting installed base with a focus on how ownership trends and the TV replacement cycle impact sales. 



The Device Usage Trends Report includes a 3-year view of device usage and a profile worksheet. This quarterly data report quantifies consumer use of computers, TV-connected devices, tablets, and smartphones; examining how usage of each screen has changed over the past 3-years. The profile tool allows you to compare usage across over 300 consumer segments. Every other wave the data report is accompanied by an analysis.



The TV-Connected Device Forecast projects household penetration rates and the installed base for connected TVs, streaming media players, video game consoles, and Blu-ray Disc Players through 2022. 




We get it; everyone has time constraints and the idea of yet more reports hitting your desk can seem like a negative, not a positive. Which is why the reports are just the beginning of the NPD Connected Intelligence service. Consider the reports background for the core: a unique Advisory Service where we encourage ongoing discussions between you and the Connected Intelligence TV & Video team. These engagements range from presentations to your team to ongoing checkpoints and queries.


The Advisory Service leverages multiple sources to provide the most accurate, industry-leading view of the market including:

  • Sales data
  • Consumer Surveys
  • Consumer Polling
  • Mystery Shopping


Connected Intelligence answers the question of what consumers do once they purchase today’s latest technology, such as mobile devices. Our mandate is to operate in partnership with the core NPD sales data to tell the broader story of an entire market. The combination of Sales Data and Ownership Data is unique to The NPD Group and provides the tools that you need to truly understand the consumer today, and what they are willing to buy next.


Contact Eddie Hold,
call 516 625 4271,
or email