Application & Convergence Report

The semi-annual Application & Convergence Report covers consumer use of devices that deliver content over the Internet via fixed or cellular networks.  Coverage includes application usage on connected TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones. 

Key metrics include:

  • Video, TV, music, and web application usage
  • App usage by screen: connected TV, tablet, smartphone, and computer
  • App usage by device connecting the TV to the Internet
  • App usage by consumer age and gender
  • Rate of activity migration from computers to TVs, tablets, and smartphones

The Application & Convergence Report examines consumer propensity to use connected devices that deliver broadband content both in the home and on the go.  The report quantifies the percent of device users that leverage each device for specific video, TV, music, and web activities.  The report is used by content owners, digital media distributors, TV networks, retailers, and device manufacturers looking to develop and optimize their app and digital content distribution strategies.  If you are working on app development, digital distribution efforts, digital content licensing deals, or building a connected device interface, this research provides the app usage data and analysis needed to optimize your product and marketing roadmap.

The report is delivered in Excel, providing customers a combination of interactive data tools, and quantitative analysis examining the drivers behind the various data points.

The Application & Convergence report is the source for understanding what consumers are doing with the connected screens they own. The panel-based reporting from a sample of over 5,000 individuals registers insight on their usage of connected TVs, their attached devices, computers, smartphones, and tablets across the population of U.S. Internet homes.