TV Switching Study - March 2026 Data, Published May 2026
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. It also covers social media video usage, household subscriptions, memberships beyond media, and the ways viewers would be interested in getting SVOD services bundled with other memberships.
TV & Video Week in Review
The week when:
- Pluto TV’s Role in Paramount’s Platform Consolidation Strategy
- Disney’s Q2 Marks Strategic Shift
- RoseBerry Media Bets on Microseries to Capture the Mobile-First Streaming Future
TV & Video Week in Review
The week when:
- Netflix Adopts Vertical Video to Drive Mobile Engagement and Discovery
- Peacock-Roku Deal Signals Next Phase of Streaming Aggregation
- Paramount’s Bold Theatrical Bet
TV & Video Week in Review
The week when:
- Netflix’s next move in kids entertainment
- YouTube’s FAST pivot reshapes TV viewing
- Fox’s smart TV app consolidation
TV Ownership & OS Trends - April 2026
U.S. TV & Streaming Media Player installed base trends, TV OS feature importance, replacement drivers, and future intent.
TV & Video App Availability Report - April 2026
Availability of SVOD, vMVPD, and sports apps on devices.
Device Usage Trends Report - April 2026
Consumer use of TVs, streaming media players, video game consoles, Smartphones, tablets and computers.
Device Ownership Trends & Profile Report - April 2026
Devices owned, viewed across 300 consumer profiles.
TV & Video Week in Review
The week when:
- Netflix tests the ceiling of streaming pricing power
- Fire TV welcomes Spectrum
- Amazon and Samsung accelerate the shift to shoppable FAST TV
TV & Video Week in Review
The week when:
- Roku says Howdy to Prime Video
- Tubi Bets on TikTok Creators for Long Form Growth
- Netflix Expands Its Music Storytelling Play