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The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more.
Key Findings this wave include:
The week when:
- Amazon-branded smart TVs arriving soon
- Hulu Raises Prices
- CNN+ tests out pricing options with mobile users
The week when:
- Tubi adds live sports streaming
- T-Mobile offering one year of free Apple TV+
- Curiosity coming to FuboTV
The week when:
- Fandango United
- Jungle Cruises to Success on Disney Plus
- Paramount+ & Showtime Combine for 42 Million Subs
The week when:
- Fox Nation adds movies to its subscription service
- Sling TV raises prices for existing subscribers
- Olympic ratings help boost Peacock streaming platform
The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, Blu-ray Disc players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. This analysis provides key highlights, and the accompanying excel data dashboard provides a more in-depth view of the trends.
The week when:
- Netflix and Universal Extend Animated Movie Deal
- ESPN+ subscriptions will cost more
- Redbox Free Live TV now has 100 channels
This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of February 2021, TV-connected devices were installed in 82.1 million homes. Within this report we track the availability of apps within 92 percent of those households, depicting their reach to as many as 75.7 million homes.
The week when:
- Universal sends Pay 1 window movies to Peacock
- Universal & Amazon strike exclusive streaming rights deal
- NFL Sunday Ticket may be coming to Apple TV+
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 8-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key Findings this wave include: