TV Switching Study - December 2022
The TV Switching Study is our semi-annual research on viewer’s TV services, engagement & future intentions.
The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, AVOD, free streaming and transactional video trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry.
TV & Video Week in Review
The week when:
- Verizon offers free Netflix
- DirecTV gives streaming discounts
TV & Video Week in Review
The week when:
- Disney+ launches ads
- HBO Max is back on Prime
TV & Video Week in Review
The week when:
- Apple TV+ expands library
- Amazon plans to invest in movies for theaters
- Fubo Sports Network is available on Freevee
TV & Video Week in Review
The week when:
- Netflix cracks down on sharing
- Paramount+ is growing
TV & Video Week in Review
The week when:
- Disney+ has new subscriber benefits
- Streaming takes on the news
TV & Video Week in Review
The week when:
- ESPN is off to the races
- Apple TV+ price hike
- HBO Max adding Star Trek and Harry Potter
TV and Video Week in Review
The week when:
- Netflix debuts profile transfers
- Streaming needs comfort shows
- Apple TV lowers its cost
TV & Video Week in Review
The week when:
- Amazon’s ad-take
- Peacock benefits from new release strategy change
- Netflix gets ads
TV and Video Week in Review
The week when:
- YouTube TV offers a la carte menu
- Peacock flies high