TV Switching Study - May 2021
The TV Switching Study is our new semi-annual research on viewer’s TV services, engagement & future intentions.
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The TV Switching Study is our new semi-annual research on viewer’s TV services, engagement & future intentions.
The week when:
- WarnerMedia and Discovery announce merger
- Amazon in discussion to purchase MGM
- Verizon offering free SlingTV to customers
The week when:
- FuboTV surpasses subscriber growth target
- Roku to Launch Rebranded Quibi Originals This Month
- Rotten Tomatoes Is Launching a Linear Streaming Channel
The week when:
- Paramount+ helped drive strong quarter for ViacomCBS
- Amazon FireTV to power Jeep entertainment
- Xperi changes direction on OTT deployment
The week when:
- NHL hockey coming to Turner networks & HBO Max
- HBO Max announces ad-supported pricing and launch
- Roku takes on Google
The week when:
- MLB looking for the DTC fastball
- Netflix's subscriber numbers stunted
- Apple TV 4K finally has a new remote
The week when:
- Google Play Movies & TV app sunsets
- Discovery+ expands its Amazon reach
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 8-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key Findings this wave include:
The all-new Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, Blu-ray Disc players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The week when:
- Netflix gains rights to Sony movies
- Discovery+ arrives on Comcast Flex, X1 launch coming soon
- ‘Godzilla vs. Kong’ – King of the monsters.