Aug '22 Device Ownership Trends & Profile Report -
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key findings this wave include:
TV & Video Week in Review
The week when:
- Disney+ Day Cruised Beyond Content
- Price Hikes for Disney+ and Hulu
TV & Video Week in Review
The week when:
- No ads for kids on Netflix AVOD tier
- Peacock gets Big Ten Saturday night
- Disney+ Day to offer content exclusives
TV & Video Week in Review
The week when:
- Disney to launch ad-supported Disney+ on December 8
- Walmart bundles up for the cooler weather
- YouTube advances plans for streaming video marketplace
TV & Video Week in Review
The week when:
- Warner Bros. Discovery reports Q2 results
- Paramount+ on the rise
- CNN Originals Hub debuts on Discovery+
TV & Video Week in Review
The week when:
- NFL Launches Streaming Service
- Google (YouTube) Enters the bidding War for NFL Sunday Ticket
- Peacock status quo
TV & Video Week in Review
The week when:
- Netflix loses subscribers, but projects gains
- ESPN+ raises prices
- Amazon Prime Video unveils app upgrade
TV & Video Week in Review
The week when:
- YouTube TV Reaches Milestone
- Netflix and Microsoft team up
- NFL will choose a streamer for its Sunday Ticket this fall
TV & Video Week in Review
The week when:
- Xperi edges closer toward Smart TV OS with purchase
- Discovery+ goes sky high
Evolving Ecosystem Report
The Evolving Ecosystem study examines interconnected device ownership from a cross-category and brand perspective. Through the lenses of smartphones, TV streaming hardware and services, smart speakers and voice assistants and additional emerging technologies, the report reveals ownership and usage patterns, and analyzes opportunities and strategies for growth based on these developments.
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