Digital Distribution

TV Switching Study - June 2022

The TV Switching Study is our new semi-annual research on viewer’s TV services, engagement & future intentions. 

The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, free streaming and transactional video trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry. 

TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 9-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly. An analysis was also provided this wave as a value add to help summarize year end trends. 

Key findings this wave include:

Device Usage Trends Report - March 2022

The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter. 

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