Digital Distribution

Evolving Ecosystem Report

The Evolving Ecosystem study examines interconnected device ownership from a cross-category and brand perspective. Through the lenses of smartphones, TV streaming hardware and services, smart speakers and voice assistants and additional emerging technologies, the report reveals ownership and usage patterns, and analyzes opportunities and strategies for growth based on these developments.

Device Usage Trends Report - June 2022

The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter. 

Key Findings:

TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 9-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.

 Key findings this wave include:

May '22 Device Ownership Trends & Profile Report -

The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.

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