TV & Video Week In Review
The week when:
- Discovery+ debuts DTC lifestyle programming
- Roku lands Quibi originals
- Roku hits another milestone
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The week when:
- Discovery+ debuts DTC lifestyle programming
- Roku lands Quibi originals
- Roku hits another milestone
This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of August ‘20, TV-connected devices were installed in 80.1 million homes. Within this report we track the availability of apps on 93 percent of those devices, depicting their reach to as many as 74.2 million homes.
The week when:
- HBO Max hits 12.6m activations
- The next-generation broadcast network
The week when:
- Previously Unimaginable
- Discovery+
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more.
Key Findings this wave include:
The week when:
- Targeted programming drove vMVPD growth
- HBO Max lands on Roku, sort of
- Disney streaming leads the way
The week when:
- Xfinity looks to Walmart for TV partnership
- Netflix raising prices, again
- Apple TV coming to Xbox
Device Usage Trends Snapshot Analysis
(Published in Nov ’20 and based on Aug ’20 data collection)
The all new Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, Blu-ray Disc players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. This snapshot analysis provides key highlights and the data dashboard provides a more in depth view of the trends.
TV-Connected Devices:
The week when:
- T-Mobile sharpens vision
- Baby Yoda saving grace
- Redbox Free Live TV expands
The week when:
- Apple TV Goes (pea)nuts
- Max activated