.
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more.
Key findings this wave include:
The week when:
- Propping up Pluto
- Streaming prospers at ViacomCBS
- Disney subscriber numbers skyrocket
The week when:
- Bundle & Save $5
- May the Fourth be with you
The week when:
- Fandango buys Vudu
- Netflix subscriber base surges in Q1
- HBO Max to launch May 27
The week when:
- Sheltering at home benefits Roku
- HBO Max coming to Charter
- Quibi casting to a TV near you
The week when:
- Netflix fine tunes kid profiles
- Smack down, Raw & WrestleMania
- Streaming media player sales skyrocket
The Device Usage Trends Report includes a 3-year view of device usage and a profile worksheet. This quarterly data report quantifies consumer use of computers, TV-connected devices, tablets, and smartphones; examining how usage of each screen has changed over the past 3-years. The profile tool allows you to compare usage across over 300 consumer segments. Every other wave the data report is accompanied by an analysis.
Key Findings this wave include:
The week when:
- Quibi launches
- Walled gardens are breaking down
- AT&T and Comcast report heightened viewing
The week when:
- No summer games for Peacock
- Free today, please stay
- AT&T shares COVID-19 driven video insights
The week when:
- COVID-19 infects release windows
- FOX acquires Tubi
- Sharing is caring