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The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more.
The week when:
- Philo has 3/4m subscribers
- Discovery DTC Plans
- PlutoTV Reaches 33
The week when:
- 17-day window
- Re-inventing All Access
- Around 10m “sign-up” for Peacock
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 7-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include:
The week when:
- Plex launches free live TV channels
- Guide me to free
- Sorry cable, I got to go
The week when:
- Peacock is “free” as a bird
- Roku & Fire Excluded
The week when:
- Fueling Pluto
- 1-year guaranteed & more
- Prime adds profiles
This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of February ‘20, TV-connected devices were installed in 66.5 million homes. Within this report we track the availability of apps on 94 percent of those devices, depicting their reach to as many as 62.5 million homes.
The week when:
- Curse of the free trial
- Amazon Prime goes live
- Peacock Premium Comped
The week when:
- HBO GO is Gone
- CBS All Access’ Getting Maxed Out
- Basic cable is beholden to cable