Digital Distribution

Nov '19 TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 7-year trend. The analysis relates TV sales trends to the resulting installed base with a focus on how ownership trends and the TV replacement cycle impact sales. The dashboards are updated quarterly and analysis annually with the release of February data. 

Key findings this wave include: