TV & Video App Availability Report - December 2020
This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of August ‘20, TV-connected devices were installed in 80.1 million homes. Within this report we track the availability of apps on 93 percent of those devices, depicting their reach to as many as 74.2 million homes.
TV & Video Week In Review
The week when:
- HBO Max hits 12.6m activations
- The next-generation broadcast network
TV & Video Week In Review
The week when:
- Previously Unimaginable
- Discovery+
Aug '20 Device Ownership Trends & Profile Report -
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more.
Key Findings this wave include:
TV & Video Week In Review
The week when:
- Targeted programming drove vMVPD growth
- HBO Max lands on Roku, sort of
- Disney streaming leads the way
TV & Video Week In Review
The week when:
- Xfinity looks to Walmart for TV partnership
- Netflix raising prices, again
- Apple TV coming to Xbox
Device Usage Trends Report - November 2020
Device Usage Trends Snapshot Analysis
(Published in Nov ’20 and based on Aug ’20 data collection)
The all new Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, Blu-ray Disc players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. This snapshot analysis provides key highlights and the data dashboard provides a more in depth view of the trends.
TV-Connected Devices:
TV & Video Week In Review
The week when:
- T-Mobile sharpens vision
- Baby Yoda saving grace
- Redbox Free Live TV expands
TV & Video Week In Review
The week when:
- Apple TV Goes (pea)nuts
- Max activated
TV Ownership Trends -
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 7-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include: