Digital Distribution

Device Usage Trends Report - November 2020

Device Usage Trends Snapshot Analysis

(Published in Nov ’20 and based on Aug ’20 data collection)

The all new Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, Blu-ray Disc players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. This snapshot analysis provides key highlights and the data dashboard provides a more in depth view of the trends.

TV-Connected Devices:

TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 7-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly. 

 Key findings this wave include:

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