Digital Distribution

TV Switching Study - May 2021

The TV Switching Study is our new semi-annual research on viewer’s TV services, engagement & future intentions. 

The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, free streaming and transactional video trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry. 

TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 8-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly. 

Key Findings this wave include:

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