Digital Distribution

Nov '19 TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 7-year trend. The analysis relates TV sales trends to the resulting installed base with a focus on how ownership trends and the TV replacement cycle impact sales. The dashboards are updated quarterly and analysis annually with the release of February data. 

Key findings this wave include:

Aug '19 Device Usage Trends Report - October 2019

The Device Usage Trends Report includes a 3-year view of device usage and a profile worksheet. This quarterly data report quantifies consumer use of computers, TV-connected devices, tablets, and smartphones; examining how usage of each screen has changed over the past 3-years. The profile tool allows you to compare usage across over 300 consumer segments. Every other wave the data report is accompanied by an analysis.

 Key Findings this wave include:

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