Digital Distribution

TV Ownership & OS Trends Report - December 2024

The TV Ownership & OS Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 12-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.

Last wave we added new reporting on the importance of the TV operating system (OS) as well as the specific aspects of it such as ease of use, advertising insertion, and available apps, etc.

Device Ownership Trends & Profile Report - December 2024

The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.

TV Ownership Trends & The TV OS Report - October 2024

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 11+ year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.

This wave we added new reporting on the importance of the TV operating system (OS) as well as the specific aspects of it such as ease of use, advertising insertion, and available apps, etc. 

Key Findings Include:

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