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This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of February 2024, TV-connected devices were installed in 96.0 million homes. Within this report we track the availability of apps within 93 percent of those households, depicting their reach to as many as 89.0 million homes.
Story of the Week
- Hulu on Disney+ evolves out of beta phase.
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 11 year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include:
The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key findings this wave include:
The week when:
- 96th Oscars recap.
- YouTuber turned boxer Jake Paul set to fight 58-year-old in July.
The week when:
- Fox CEO eyes target of 5m subs for sports JV in its first five years.
- Max will start password sharing crackdown later this year.
Story of the Week
- WBD and Paramount Global report Q4 earnings.
Story of the Week
-Walmart buys Vizio for $2.3B.
The week when:
- Disney reports Q1’24 earnings.
- Disney announces major sports partnership with WBD and Fox.