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The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key Findings this wave include:
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 11+ year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include:
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The week when:
- Netflix Houses announced for 2025.
- Sports JV Venu announces executive team.
The week when:
- Max price hike
- Amazon enhanced Fire TV
- Philo adds AMC+ and increases cost
The week when:
- SVOD earnings season wraps.
- Disney+, Hulu, and Max announce SVOD Bundle.
Story of the Week
- SVOD Earnings recap
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions.
The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, AVOD, FAST and TVOD trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry.
Story of the Week
- Two women have created a frenzy for sports marketing.
On January 29th, 2024, Prime Video added advertising for all video subscribers that didn’t opt to pay an extra $2.99 per month to retain ad free viewing. This move instantly turned their massive TV audience into a new location for brands to reach shoppers.