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The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 10+ year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include:
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The week when:
- Apple and Paramount consider streaming bundle
- Disney+ launches Hulu hub
The week when:
- NASCAR races to Prime Video in first-ever streaming deal.
That was the week that was. Key stories were:
- Verizon set to bundle Netflix and Max.
- Warner Bros. Discovery reports mixed Q3 results.
Story of the Week
- Disney rebounds, realigns, and refocuses.
The week when:
- AVOD after earnings.
- Disney buys out Hulu from Comcast.
The TV Switching Study is our semi-annual research on viewer’s TV services, engagement & future intentions.
The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, AVOD, FAST and TVOD trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry.
The week when:
- Crunchyroll adds Prime Video channel
- Spectrum introduces Xumo set-top box for new TV customers
The week when Netflix has biggest quarter since Q2 2020