Digital Distribution

Device Usage Trends Report - April 2020

The Device Usage Trends Report includes a 3-year view of device usage and a profile worksheet. This quarterly data report quantifies consumer use of computers, TV-connected devices, tablets, and smartphones; examining how usage of each screen has changed over the past 3-years. The profile tool allows you to compare usage across over 300 consumer segments. Every other wave the data report is accompanied by an analysis.

 Key Findings this wave include:

The Evolving Ecosystem 2.0

The Evolving Ecosystem report looks at the strengths and weaknesses of the major consumer tech ecosystems. Today, these are driven by a consumer’s choice of smartphone, with either iOS and Android driving consumer tech behavior as they try to stay within the same ecosystem. But in the future, we expect voice-based interfaces to play a far more central role in the consumer/tech relationship.

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