Digital Distribution

The Evolving Ecosystem 2.0

The Evolving Ecosystem report looks at the strengths and weaknesses of the major consumer tech ecosystems. Today, these are driven by a consumer’s choice of smartphone, with either iOS and Android driving consumer tech behavior as they try to stay within the same ecosystem. But in the future, we expect voice-based interfaces to play a far more central role in the consumer/tech relationship.

Nov '19 TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 7-year trend. The analysis relates TV sales trends to the resulting installed base with a focus on how ownership trends and the TV replacement cycle impact sales. The dashboards are updated quarterly and analysis annually with the release of February data. 

Key findings this wave include: