Home Automation

2019 Home Automation Industry Overview - February 2020

Dollar sales for home automation products at retail increased 13% in 2019. Security cameras continue to drive the highest dollar sales of any home automation segment – but as this segment matures, with ownership rates now approaching 1 in 4 homes and a number of value brands readily available, growth rates have fallen by as much as half each year since 2016.

A good number of sales are going to existing smart homes rather than to brand new consumers, as nearly 3 out every 4 consumers who own home automation products owns more than one type.

Home Automation Marketplace Report Q4'19 - February 2020

The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits.  

Ownership and Usage Report - August 2019

The smart home market has continued its path towards mass-market appeal and penetration over the past year. In fact, 24 percent of Internet connected households now report owning one or more smart home products. However, the biggest sign that the smart home market now has a high-level of mainstream acceptance is the penetration growth among the middle aged 35-54 segment. In fact, that age group has seen overall smart home penetration climb to 26 percent, a significant 10 percentage point increase from October, 2017. Smart speaker ownership has also continued to be a significant driver for smart home product adoption, as tighter integration with voice AI solutions such as Amazon Alexa and Google Assistant have improved ease of use and compatibility between products. In fact, nearly 60 percent of smart speaker owners also own other smart home products.

Pages