Home Automation

Home Automation Marketplace Report Q2'20 - July 2020

The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits. 

Home Automation Ownership & Usage - June 2020

Smart home device penetration has surpassed one out of every three US consumers, meaning that 35% of consumers say they own at least one type of device across a portfolio of products that may include anything from security cameras to smart doorbells to sensors that monitor for water leaks. Ownership rates vary by type of device, however, with security cameras the most popular smart home device, owned by 15% of consumers. In comparison, a segment like smart door locks is further behind in the adoption curve, currently resting at just 5% penetration.

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