Home Automation

Home Automation Ownership & Usage - December 2020

Smart home device penetration has reached 50 percent, with one out of every two US consumers say they own at least one type of smart home device across a selection of products that may include anything from security cameras to smart doorbells to sensors that monitor for frozen water pipes. Ownership rates do vary greatly by type of device, however, and with 21% penetration, security cameras remain the most popular smart home device, drawing on that value proposition of providing safety for the family and home.

Key insights uncovered in this consumer report include:

Home Automation Marketplace Report Q3'20 - November 2020

The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits. 

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