Mobility

Mobile Device Marketplace - August 2020

A bunch of devices launched this month across both postpaid and prepaid carriers, but perhaps the most notable device launch this month is the Note 20 5G and Note 20 Ultra 5G. AT&T is offering huge discounts on this new device to both switchers and upgraders if you trade-in qualifying devices.

Google launched its latest budget phone, the Pixel 4a, but with a more limited retail presence than previous versions, currently only launching Verizon, U.S. Cellular, and Google’s own MVNO Project Fi.

Data Consumption Report (Q2 2020) - August 2020

US smartphone users consumed a record 62.1 GB of data monthly, up from 48.5 GB in the previous quarter due as stay-at-home orders put in place due to COVID-19 eased. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic. 

T-Mobile continues to demonstrate a higher than average data consumption every month. Monthly cellular usage among T-Mobile customers hit a record high of 15.3 GB up from 14.3 GB at the end of Q1. 

Smartphone Usage - August 2020

The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low sample size limitations (i.e.

Promotions July 2020 -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Broadband Marketplace - July 2020

The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Mobile Device Marketplace - July 2020

Samsung made the biggest splash in the wireless market this month with the debut of the A11, A21, and perhaps the most impressive A71 5G now available on all four top carriers. This device is Samsung's first attempt at a budget-friendly device that supports 5G, starting at just $600.

Verizon discounts iPhone 11 Pro's by roughly $15 per month when customers upgrade a trade-in their old devices.

U.S. Cellular, on the other hand, discounted the entire line-up of iPhones and is offering every variant for less than $25 a month.

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