Promotions Marketplace -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Profile Report - 1H'20 - December 2020
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
Mobility Week in Review
The week when:
- T-Mobile debuts 5G mobile hotspot
- LG to outsource mid-tier mobile phones
Data Consumption - Q3'20 - December 2020
US smartphone users consumed a record 64.1 GB of data monthly, up from 62.1 GB in the previous quarter. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.
Service Plans - November 2020
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Promotions Marketplace -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Mobile Devices - November 2020
Apple retakes center stage this month as it launches the last two version of its iconic iPhone 12, the 12 Mini, and 12 Pro Max.
Along with the new iPhone's entrant, so too come the earlier versions' price reduction across the entire retail landscape.
Key Highlights:
- Carrier's break out hefty deals to boost sales for Black Friday.
- Apple's entire line of N-1 devices is reduced by $100 or more.
- Best Buy discounts unlocked 5G phones by up to $300.
Mobility Week in Review
The week when:
- T-Mobile hits the 100 million mark
- Dish is off to a rocky start
Mobility Week in Review
The week when:
- Cable MVNOs report Q3 performance
- LG claims the 5G price leadership
- Verizon adds TCL to its lineup.
Service Plans - October 2020
The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.