Mobility

Mobile Devices - October 2020

No Surprise, the big news this month focuses on Apple, and the debut of their all-new 5G powered line-up of iPhones.

This year's launch is slightly different as Apple diverted from its standard three models to four, iPhone 12, 12 Pro, 12 Pro Max, and the newest Verizon iPhone 12 Mini.

Motorola goes all-in on 5G with the launch of its new Moto Razr and Moto One.

Key Highlights:

Promotions -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Mobile Device - September 2020

T-Mobile launched the latest versions of its white-label device, the Revvlry 4, 4+.  This launch also includes a 5G version, the lowest priced 5G phone on the market.

Samsung also made some headlines with its Galaxy Z Fold 2 across the big three, but it is priced $50 higher than the first version.

Key Highlights:

•  Best Buy adds the Surface Duo to its line-up of unlocked devices.
•  T-Mobile’s line of Revvly devices launched across its prepaid arm Metro by T-Mobile, including the 5G version.

Service Plans - September 2020

The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

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