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The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
1H 2019 Highlights
The US Mobile Carrier KPI report features trending (2009-2019) of nationwide carriers' key performance indicators for subscriber growth by contract/device type as well as mobile service revenue and churn statistics. The report also provides a detailed 5+ year trending of connected tablet connections and net additions by carrier in the US market.
Q4 2019 Highlights:
The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Apple launched the long-awaited iPhone SE (2020). This budget-friendly phone is essentially an iPhone 8 with the latest A13 chipset under the hood and is poised to be a hit during the economic downturn. Additionally, Apple also launched the newest version of its iPad Pro line.
Verizon added two of Samsung’s new Galaxy A series phones, the low-end the A01 and the mid-tier A51.
The week when:
- Apple to postpone the 5G-powered iPhone launch?
- Carriers extend concessions for delayed payments
- Qualcomm is bullish on 5G smartphone demand
The week when:
- Motorola joins the top ranks with the new Edge+
- AT&T and Verizon announced Q1 2020 results
- AT&T charges full throttle with iPhone SE incentives
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low sample size limitations (i.e.
The week when:
- Apple unveils the new iPhone SE
- OnePlus officially joins the Verizon lineup with the new OnePlus 8
- Metro by T-Mobile offers the iPhone 7 for $29