Mobility

Mobile Connectivity Report - May 2020

The Mobile Connectivity Report is based on consumer panel reporting, looking at attitudes towards connectivity preferences for smartphones, tablets and other mobile broadband devices. The report includes details of brand ownership, carrier market share, OEM and carrier churn analysis, device upgrade cycles, data consumption analysis, share of embedded devices and how the devices are being connected (directly, through tethering, or via mobile hotspots) as well as how much data goes through during the connection sessions. 

Promotions -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Service Plans - August 2020

The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Mobile Device Marketplace - August 2020

A bunch of devices launched this month across both postpaid and prepaid carriers, but perhaps the most notable device launch this month is the Note 20 5G and Note 20 Ultra 5G. AT&T is offering huge discounts on this new device to both switchers and upgraders if you trade-in qualifying devices.

Google launched its latest budget phone, the Pixel 4a, but with a more limited retail presence than previous versions, currently only launching Verizon, U.S. Cellular, and Google’s own MVNO Project Fi.

Key Highlights:

Data Consumption Report (Q2 2020) - August 2020

US smartphone users consumed a record 62.1 GB of data monthly, up from 48.5 GB in the previous quarter due as stay-at-home orders put in place due to COVID-19 eased. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic. 

T-Mobile continues to demonstrate a higher than average data consumption every month. Monthly cellular usage among T-Mobile customers hit a record high of 15.3 GB up from 14.3 GB at the end of Q1. 

Smartphone Usage - August 2020

The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low sample size limitations (i.e.

Subscribe to Mobility