Promotions July 2020 -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Broadband Marketplace - July 2020
The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Mobile Device Marketplace - July 2020
Samsung made the biggest splash in the wireless market this month with the debut of the A11, A21, and perhaps the most impressive A71 5G now available on all four top carriers. This device is Samsung's first attempt at a budget-friendly device that supports 5G, starting at just $600.
Verizon discounts iPhone 11 Pro's by roughly $15 per month when customers upgrade a trade-in their old devices.
U.S. Cellular, on the other hand, discounted the entire line-up of iPhones and is offering every variant for less than $25 a month.
Key Highlights:
Mobility Week in Review
The week when:
- AT&T and Verizon announce somewhat upbeat Q2 earnings
- AT&T and T-Mobile to block non-VoLTE phones
- Cricket Wireless updates rate plans
Mobility Week in Review
The week when:
- T-Mobile soon says goodbye to Sprint
- Low-end Samsung Galaxy A series commercially debut in the U.S.
- T-Mobile makes another Un-carrier move
Mobility Week in Review
The week when:
- Samsung’s Galaxy A71 5G lands at Verizon
- OnePlus confirms the launch date for its first mid-tier phone
- Qualcomm upgrades the Snapdragon 865 silicon
Press Release: U.S. Unlocked Mobile Phone Base Grows to 50.1 Million
The unlocked mobile phone market continues its upward trajectory with an estimated 50.1 million active unlocked smartphones running on U.S. mobile networks, an increase of eight percent based on the latest findings from NPD’s Unlocked Phone Demand Report 5.0.
Mobility Week in Review
The week when:
- Dish officially buys Boost Mobile
- Apple to slim down the box?
Mobile Devices - June 2020
LG introduced the most devices this month; all focused on the prepaid market. The latest versions of the Premiere Pro and Stylo launched across Boost, Cricket, T-Mobile, and Sprint.
Last month US Cellular had significant discounts for new subscribers across iPhone, Pixel, and Galaxy that have all increased in price this month.
Promotions -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.