Data Consumption Report - Q4 2020 - March 2021
US smartphone users consumed a record 84.4 GB of data monthly, up from 64.2 GB in the previous quarter due as stay-at-home orders put in place due to COVID-19 eased. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.
Mobility Week in Review
The week when:
- T-Mobile debuts new 5G plan
- Boost Mobile takes another hit
Mobility Week in Review
The week when:
- Visible goes 5G
- Motorola’s low-cost 5G phone hit Metro by T-Mobile shelves
Mobility Week in Review
The week when:
- Mobile carriers end the year strong
- Cable MVNOs continued to shine in Q4 2020
Mobility Week in Review
The week when:
- LG to pull the plug on mobile?
- Mint Mobile boost data buckets
Smartphone Usage - January 2021
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low sample size limitations (i.e.
Mobility Week in Review
The week when:
- Samsung to debut new Galaxy flagship
- OnePlus Nord sails to the US
Broadband Marketplace - December 2020
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Mobile Device Marketplace - December 2020
December was a quiet month for phone launches but did see a lot of discounts.
Cricket Wireless discounts iPhone 12, and offers 12 different smartphone models for free with number transfer.
Metros by T-Mobile increase that number to 16 different models for free with number port-in.
Promotions Marketplace -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.