Service Plans - February 2020
The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Promotions -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Mobility Week in Review
The week when:
- Verizon launches Yahoo Mobile spin-off
- Carriers join the coronavirus fight
- Apple stores in China are back in business, but…
The Evolving Ecosystem 2.0
The Evolving Ecosystem report looks at the strengths and weaknesses of the major consumer tech ecosystems. Today, these are driven by a consumer’s choice of smartphone, with either iOS and Android driving consumer tech behavior as they try to stay within the same ecosystem. But in the future, we expect voice-based interfaces to play a far more central role in the consumer/tech relationship.
Mobility Week in Review
The week when:
- AT&T switches on the 5G+ mmWave network for consumers
- TCL teases with innovative foldable designs
NPD Sales Data
NPD Decision Key Access
Mobility Week in Review
The week when:
- LG debuts new flagship smartphone
- Verizon mmWave 5G network hits record speeds
- StraightTalk customer base surpasses all other Tracfone brands in Q4 2019
Brad Akyuz
Exec Director, Connected Intelligence
Mobility Week in Review
The week when:
- Coronavirus hits tech supply chains
- Qualcomm debuts new 5G RF Modem
- T-Mobile and Sprint merger goes full steam ahead
Data Consumption Report - February 2020
US smartphone users consumed 37.6 GB of data on a monthly basis, slightly up from 33.9 GB in the previous quarter. Wi-Fi usage typically accounted for over 80% of total data consumption, though it’s been declining (74% in Q4 2019) in parallel to the increase in cellular data consumption fueled by unlimited data plans.
Unlimited data plan customers consume more than double the amount of data consumed by customer who are on bucket plans (i.e. 5GB or 8GB plan). Similarly, customers on postpaid accounts consume 42% more than those users who are on prepaid accounts.