Marketplace Report
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
Garbage In, Garbage Out
AI is only as good as the data it is modeled on. That's easy with the marque aspirations of bigger AI, but when it gets personal, AI needs more accurate information.
Wearables Week in Review
The week when:
- Strava and Garmin go to war.
- Tag Heuer and New Balance collaborate.
Wearables Usage Report
Smartwatch owners still replace their devices between one and three years, helping to drive continuing sales.
Wearables Ownership Report
Smartwatch ownership has received a significant boost in ownership, increasing from 40% to 45% in the past six months. The growth came off the back of previous sales increases. But year-over-year sales are now dropping (down -18% in Q2 2025) suggesting that the growth is short-lived. Profile Report is also found here.
VR and Smart Glasses
Smart Glasses ownership has increased from 5% to 7% in the past six months. The future’s so bright, got to wear shades.
Wearables Week in Review
Wearables Week in Review
Wearables Week in Review
The week when:
- Garmin announces Fenix 8 Pro.
- Polar take on Whoop.
- Pixel Watch 4.
Wearables Week in Review
The week when:
- Meta Watch back on?
- Brilliant Smart Glasses?
- Tag you are it