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The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
The week when CES news dominated
The week when:
- Apple hits the brakes on Watch availability
The week when:
- Humane’s Ai Pin launch
- Slackers of the World rejoice
The smartwatch market has continued to grow in the past year, albeit at a slightly slower rate, with a 4 percent increase in ownership over the past 12 months. That is slightly higher than we were originally expecting, thanks to more aggressive sales promotions from an array of manufacturers. However, we expect growth to slow further in the next couple of years.
The week when:
- Evie Ring is finally launching
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
The week when:
- Pixel 2 delivers
- Apple Watch discounts
As seen in our Fall 2023 Wearables Ownership Report, smartwatches have achieved 42 percent adoption among US consumers, which is 3 percentage points higher than six months prior, despite a decline in year-over-year sales. Activity tracker ownership is lower – 31% - and beginning to decline, with over one-third of tracker owners planning to upgrade to a smartwatch in the next six months.
The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports.
New for this version of the report is a drop down menu of “shopping habits” which allows you to view ownership based on the types of stores that consumers frequent.