Wearables Ownership Report
Smartwatch ownership has received a significant boost in ownership, increasing from 40% to 45% in the past six months. The growth came off the back of previous sales increases. But year-over-year sales are now dropping (down -18% in Q2 2025) suggesting that the growth is short-lived. Profile Report is also found here.
VR and Smart Glasses
Smart Glasses ownership has increased from 5% to 7% in the past six months. The future’s so bright, got to wear shades.
Wearables Week in Review
Wearables Week in Review
Wearables Week in Review
The week when:
- Garmin announces Fenix 8 Pro.
- Polar take on Whoop.
- Pixel Watch 4.
Wearables Week in Review
The week when:
- Meta Watch back on?
- Brilliant Smart Glasses?
- Tag you are it
Wearables Marketplace Report
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
Wearables Week in Review
The Evolving Ecosystem Report
The Evolving Ecosystem Report provides a holistic view of how U.S. consumers own and use devices in their homes. It examines the interactions between category and brand ownership across Smartphones, Wearables & Entertainment, Voice Assistants, and Smart Home & Appliances. As innovations continue to change the technology landscape, the report also discusses perceptions and implications of supplemental or emerging technologies such as artificial intelligence.
Wearables Week in Review
The week when:
- Samsung updates wearables
- Wearables for everyone!