Usage Report - September 2024
As we saw in the Fall 2024 Wearables Ownership Report, smartwatch growth has declined, dropping to 40 percent of the US adult population from its previous high of 42 percent. But sales are increasing which reflects a healthy base of smartwatch owners who are actively using the watch and who are entering their replacement cycle. Indeed, unlike smartphones, which are stretching the replacement cycle to between three and four years, we see that most smartwatch wearers are looking to replace their devices somewhere between one and three years.
Ownership Report - September 2024
The current economic environment continues to put pressure on the wearables market. We saw smartwatch ownership flatten in the previous wave of research and this time around we have seen a slight decline in active ownership (slipping from 42% to just over 40%). Partially this is seasonal: summer weather seems to drive slightly less ownership than winter, when consumers are more driven to exercise in preparation for the summer months.
Profile Report - September 2024
The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports.
Wearables Week in Review
Wearables Week in Review
The week when:
- T-Mobile launches new kid's watch
Marketplace Report - July 2024
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
Wearables Week in Review
The week when:
- tinyPod reinvents the iPod (sort of)
Wearable Week in Review
The week when:
- Samsung officially launches the Galaxy Ring
- Samsung launches Galaxy Watch 7 and Watch Ultra
Wearables Week in Review
The week when:
- WWDC brings a slew of Apple Watch updates
- Samsung Announces Galaxy Watch FE
Wearables Week in Review
The week when:
- Samsung to launch Fan Edition Watch?
- Fitbit ring?
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