Wearables Week in Review
The week when:
- WWDC brings a slew of Apple Watch updates
- Samsung Announces Galaxy Watch FE
Wearables Week in Review
The week when:
- Samsung to launch Fan Edition Watch?
- Fitbit ring?
Wearables Week in Review
The week when:
- Google combines gaming and exercise, wrapped up with cellular connectivity
- Put a Pin in it
- Look back in Amusement?
Wearables Week in Review
The week when:
- Google IO brings WEAR improvements …
- …and a tease
Marketplace Report - May 2024
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
The Evolving Ecosystem
A holistic view of how U.S. consumers own and use devices in their homes.
VR and Smart Glasses -
This VR and Smart Glasses report is our first take on the competitive market, in terms of ownership of these devices. The report is relatively short in its current (initial) form and is intended to provide directional information about the market. We intend to expand this report with our next wave of research (Fall 2024).
As such, we have some caveats regarding the ownership data, as follows:
Profile Report - March 2024
The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports.
Wearables Usage Report - March 2024
As we saw in the Spring 2024 Wearables Ownership Report, smartwatch growth has stalled once again and remains at 42 percent. Further, sales were essentially flat in Q4 2023 compared to one year prior. The combination of these factors suggests that sales are driving existing wearables consumers to refresh their devices, rather than seeing significant numbers of new consumers join the wearables trend. Indeed, only 14 percent of non-smartwatch owners are considering purchasing a watch in the next six month.
Ownership Report - March 2024
The current economic environment continues to put pressure on the wearables market, which is seeing slower sales than in previous years. Indeed, ownership has flattened, remaining at 42% of the population, which is the same ownership level that we saw six months ago, despite the holiday period which is an increasingly common time for smartwatch gifting.