Industry Overview - November 2022

After a flattening in ownership in 2021, smartwatch ownership has once again surged, increasing to 39 percent of the US adult population. But with this growth comes a couple of concerns: firstly, will this significant increase in adoption lead to an equally large increase in churn within a year? And secondly, how does the smartwatch market continue to grow?

Profile Report

The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports.

This latest version of the report has been expanded to provide information on third party apps that consumers may use on their smartwatches.

Note: Updated Oct 17, 2022 to correct Household size error, and to add smartwatch purchase intent among current owners.