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As we saw in the Ownership report, the consumer base for smartwatches has stalled at 38 percent in the past six months, after a previous surge in ownership. This flattening has happened despite the fact that 40 percent of activity tracker owners said they plan to upgrade to a smartwatch.
In the previous wave of the report (six months ago) we saw a significant increase in smartwatch ownership, up from just over 31 percent to 38 percent. It was a solid boost, driven by smartwatch upgrades and consumers migrating over from activity trackers. But fast forward six months and the market has stalled again with effectively no ownership increase. Sales showed a similar story, with year over year sales down 34%.
The week when AI came to your Wrist
The week when:
- Meta plans for a post-smartphone world
- The Garmin touch
- Polar looks to share
The week when:
- Fitbit slims down
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
The week when:
- Samsung to add home features to Galaxy Watch
The week when:
- Nowatch wants you to live in the moment
- Watch me, Mom!
- Ringing in the New Year
- Intelligent Watch?
The week when:
- Huawei’s smart storage watch
- Diesel Powered
After a flattening in ownership in 2021, smartwatch ownership has once again surged, increasing to 39 percent of the US adult population. But with this growth comes a couple of concerns: firstly, will this significant increase in adoption lead to an equally large increase in churn within a year? And secondly, how does the smartwatch market continue to grow?