Wearables Usage Report - March 2024
As we saw in the Spring 2024 Wearables Ownership Report, smartwatch growth has stalled once again and remains at 42 percent. Further, sales were essentially flat in Q4 2023 compared to one year prior. The combination of these factors suggests that sales are driving existing wearables consumers to refresh their devices, rather than seeing significant numbers of new consumers join the wearables trend. Indeed, only 14 percent of non-smartwatch owners are considering purchasing a watch in the next six month.
Ownership Report - March 2024
The current economic environment continues to put pressure on the wearables market, which is seeing slower sales than in previous years. Indeed, ownership has flattened, remaining at 42% of the population, which is the same ownership level that we saw six months ago, despite the holiday period which is an increasingly common time for smartwatch gifting.
Wearables Week in Review
The week when:
- Oura preps for competition
- AI meets Glasses
Wearables Week in Review
The week when:
- OnePlus is back
Wearable Week in Review
The week when:
- Samsung to add sleep apnea tracking
Wearables Week in Review
The week when:
- Fossil exits the smartwatch market
Wearables Week in Review
The week when:
- Samsung teases a ring
- Apple sidesteps the patent ban
- Apple Vision Pro debuts and sells out
Marketplace Report - January 2024
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
Wearables Week in Review
The week when CES news dominated
Wearables Week in Review
The week when:
- Apple hits the brakes on Watch availability
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