Wear

Wearables Ownership Report - March 2020

With this latest version of the Wearables Report we have segmented it into two distinct reports. This report focuses on the consumer’s ownership of activity trackers and smartwatches, including ownership levels and trends, how and where the devices were purchased, purchase intent and interest in next generation wearables. The second report, Wearables Use, focuses on behaviors and activities that these owners undertake with the devices.

The Evolving Ecosystem 2.0

The Evolving Ecosystem report looks at the strengths and weaknesses of the major consumer tech ecosystems. Today, these are driven by a consumer’s choice of smartphone, with either iOS and Android driving consumer tech behavior as they try to stay within the same ecosystem. But in the future, we expect voice-based interfaces to play a far more central role in the consumer/tech relationship.

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