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The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
The week when:
- ESPN and SiriusXM team up
- ESPN DTC service will include ESPN+
- Fubo offers standalone premium subscriptions
The week when:
- AT&T offers service test drives
- Verizon updates family features
The week when:
- Ecobee Integrates August and Yale
- Eero Brings Wi-Fi Outside
2024 has been a year of recovery in many corners of the Smart Home market. According to Circana Checkout Tracking, category revenue totaled $4.1B through August in 2024*, flat compared to the same period in 2023 (2023 revenue through August declined -4% compared to the prior year).
This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of August 2024, TV-connected devices were installed in 93.8 million homes. Within this report we track the availability of apps within 93 percent of those households, depicting their reach to as many as 87.1 million homes.
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 11+ year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
This wave we added new reporting on the importance of the TV operating system (OS) as well as the specific aspects of it such as ease of use, advertising insertion, and available apps, etc.
Key Findings Include:
The week when:
- The Athletic and FuboTV sports partnership
- NBCUniversal streaming local sports on Peacock
- Apple TV+ teams up with MLB
The Circana Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Key highlights from the 1H '24 Smartphone Brand Report:
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.