Wearables Week in Review
The week when:
- Meta previews Orion AR glasses
- Meta Ray-Ban smart glasses updates
Public access
Profile Report - September 2024
The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports.
Usage Report - September 2024
As we saw in the Fall 2024 Wearables Ownership Report, smartwatch growth has declined, dropping to 40 percent of the US adult population from its previous high of 42 percent. But sales are increasing which reflects a healthy base of smartwatch owners who are actively using the watch and who are entering their replacement cycle. Indeed, unlike smartphones, which are stretching the replacement cycle to between three and four years, we see that most smartwatch wearers are looking to replace their devices somewhere between one and three years.
Ownership Report - September 2024
The current economic environment continues to put pressure on the wearables market. We saw smartwatch ownership flatten in the previous wave of research and this time around we have seen a slight decline in active ownership (slipping from 42% to just over 40%). Partially this is seasonal: summer weather seems to drive slightly less ownership than winter, when consumers are more driven to exercise in preparation for the summer months.
Home Automation Week in Review
The week when:
- Add Matter Products to Apple Home
- Brain-Computer Interface Controls Smart Home
Mobile Week in Review
The week when there may be a new form factor rolling out in 2025
TV & Video Week in Review
The week when:
- YouTube improves TV App
- Google TV is integrating The Roku Channel
- Charter’s carriage deal with Warner Bros. Discovery
TV Ownership Trends -
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 11+ year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
This wave we added new reporting on the importance of the TV operating system (OS) as well as the specific aspects of it such as ease of use, advertising insertion, and available apps, etc.
Key findings this wave include:
Device Usage Trends Report - September 2024
The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Device Ownership Trends & Profile Report -
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key findings this wave include: