Public access

TV Ownership Trends -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 11+ year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.

This wave we added new reporting on the importance of the TV operating system (OS) as well as the specific aspects of it such as ease of use, advertising insertion, and available apps, etc.

 Key findings this wave include:

Device Ownership Trends & Profile Report -

The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.

Key findings this wave include:

Promotions Marketplace -

Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Service Plans Marketplace - August 2024

The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Key highlights from the August 2024 Marketplace Reports

Pages