.
As we saw in the Ownership report, the consumer base for smartwatches has stalled at 38 percent in the past six months, after a previous surge in ownership. This flattening has happened despite the fact that 40 percent of activity tracker owners said they plan to upgrade to a smartwatch.
In the previous wave of the report (six months ago) we saw a significant increase in smartwatch ownership, up from just over 31 percent to 38 percent. It was a solid boost, driven by smartwatch upgrades and consumers migrating over from activity trackers. But fast forward six months and the market has stalled again with effectively no ownership increase. Sales showed a similar story, with year over year sales down 34%.
The week when:
- Belkin Pauses On Matter
- Aqara Releases a Video Doorbell
The week when:
- Is Netflix’s ad tier is working?
- Apple TV+ will air MLB games for subscribers.
The smartphone usage report leverages an on-device metering solution to gain greater insight into how consumers are using their smartphones, looking at key category use such as social media, search, gaming and so on.
This version of the report features a re-designed interface to speed up the display of results, leveraging a simple drop-down menu solution similar to other Profile Reports.
The week when T-Mobile gets Mint Mobile. More cash (or perhaps sponsorship) for Wrexham FC?
The week when AI came to your Wrist
The week when:
- Sony’s Crunchyroll is winning with anime
- Mattel is working on toy movies
- Paramount+ is finding ways to grow
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 10-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include: