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New Devices Increase the Appeal of Extended Reality

by Eddie Hold on June 5, 2023 at 4:22 pm

Excitement for extended reality devices (the catch-all term for virtual reality, augmented reality, and mixed reality products) reached a fever pitch early this summer, with announcements of long-anticipated new products from Apple, Meta, and others. The attention the category is receiving is rightfully earned — VR was the last hit product in tech, selling more than 9 million units in 2021 and 2022 — and all eyes are on this market to lead the consumer electronics sector out of its current sales decline.

Promotions Marketplace -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Service Plans Marketplace - May 2023

The NPD Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Key highlights from the May 2023 Marketplace Reports:

Mobile Device Marketplace - May 2023

NPD Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.

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