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Mobile Profile Report - May 2022

The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.

Mobile Connectivity Report - May 2022

The Mobile Connectivity Report is based on consumer panel reporting, looking at attitudes towards connectivity preferences for smartphones, tablets and other mobile broadband devices. The report includes details of brand ownership, carrier market share, OEM and carrier churn analysis, device upgrade cycles, data consumption analysis, share of embedded devices and how the devices are being connected (directly, through tethering, or via mobile hotspots) as well as how much data goes through during the connection sessions. 

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